Are you thinking of starting a beauty business soon? Do you already have a new one you started? Needless to say, it can be really challenging trying to get this up and running. It’s not great to hear, but this is an industry that’s really oversaturated, too.
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You have beauty salons as a whole, but there are also those small freelance stylists that you’re competing with. Because of this sheer oversaturation, it’s going to be really essential to go ahead and just think outside the box and find unique ways to make your salon shine.
For most businesses, the non-conventional methods are definitely the best way to go about it anyway. But at the same time, you’ll still need to offer top-notch services, and a welcoming atmosphere is crucial. In general, it’s like one large equation.
So, with all of that said, here are some unconventional strategies to help your beauty salon stand out from the competition:
Themed Events and Workshops
A lot of new beauty salon businesses (not just beauty) are doing this nowadays, so this could be something that you could even try. So, why not go ahead and take your new beauty salon experience to the next level by hosting themed events and workshops?
You want to make sure it’s customer-friendly, so maybe something like a DIY skincare workshop, a makeup masterclass featuring local artists, or a pampering session inspired by a popular movie or TV show.
These are just three examples, but in all honesty, it’s really what you personally think would work best. But overall, these events are meant to help boost the experience and attract new people (while keeping current customers).
Offer New Beauty Salon Courses
Alright, so this actually isn’t geared towards customers; it's geared towards other businesses. Now, the goal is to be an industry expert, and even on a local scale, you can do that. Believe it or not, even if you’re in competition with other businesses, it can still be considered friendly competition.
Here’s an example: you can get lash training and offer lash extensions at your business (and the more variety usually, the more in demand your services will be). Once you become an expert, you get the right training to train others who want to start their own business. It seems weird, but in a way, you’re creating camaraderie by doing this.
Consider Artistic Collaborations
Usually, just working within your community is one of the best ways to stand out. For example, you could look into partnering with local artists or artisans to infuse your salon with unique and eye-catching artwork or décor.
One common way is to have a mural on your building from a local street artist, so something like this could be an option, and it’s charming, too.
Creating a Social Impact
Now, this might actually be the number one thing that you could do! It’s so important for all businesses to look into ways to make a positive difference in your community. As a new beauty salon business, you’re also going to stand out from the competition, all just by simply implementing social impact initiatives.
There are a lot of ways to go about this, such as providing free services to the homeless or those in need, donating a percentage of sales to charities, and promoting sustainability. The list could keep going on and on. But this is meant to foster goodwill and loyalty, and it’s just nice getting to help others.
