UGC videos are becoming a game-changer for brands that want to scale and grow in 2024. These authentic pieces of content build trust with your audience and provide a cost-effective approach to creating engaging content.
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Today, we’ll show you amazing UGC video benefits and how your brand can increase sales, build a stronger customer base, and strengthen its online presence.
What is a UGC video?
UGC videos, or User-Generated Content videos, are made by users instead of brands. These types of videos have become very popular marketing material since they showcase user experience with a brand.
In other words, they’re not branded, professionally produced content, but rather genuine and personal stories that provide authentic, relatable content that resonates with potential customers.
They are particularly effective on social media platforms, where they can significantly enhance engagement and reach, but we’ll talk more about how to use these videos below.
First, let’s have a look at what can they do for your brand in the first place.
UGC Video Benefits
You may think that using UGC videos is great because you receive free content from users, but its benefits go way beyond that. Plus, if you’re serious about growing and scaling your business, sourcing UGC videos from skilled UGC creators is a much better option than browning through your customer content to see if anything fits.
There are a few UGC platforms out there that can make the process of quality video creation and editing much easier and quicker. Here are the top UGC video benefits you need to know:
Higher Conversion Rates:
Unlike polished branded ads, authenticity sells. User reviews have proven to move the needle when it comes to buying decisions made by customers. Statistics show that customers find user-generated content (UGC) about 92% more trustworthy than traditional advertising.
That’s how UGC videos in your campaigns can lead to increased conversion rates and this is by far one of the most valuable UGC video benefits for brands.
Authentic Brand Interaction:
UGC videos are not just content; they're genuine stories from your users. They allow potential customers to see actual brand experiences which greatly improves trust in your brand. After all, UGC content is 85% more valuable than brand-created content.
Cost Efficiency & Content Variety:
One major advantage of sourcing UGC from dedicated platforms is that you can receive more video and photo content from one creator.
Working with several creators enables you to streamline the content creation because each creator can provide you with additional photo material apart from videos, as well as Instagram stories upon request. That way you receive a steady stream of fresh and engaging content at only a fraction of the cost.
Improved SEO and visibility:
UGC naturally boosts your brand's online presence. Videos created by users tend to get shared and interacted with more often. Increased engagement enhances visibility while also helping improve on SEO efforts which drives more traffic to your website.
Build Community & Engagement:
UGC videos can help your brand build a strong sense of community and belonging since they showcase your customer's journey. By sharing their stories and experiences, you encourage more customers to share their experiences with your brand.
Wider Reach:
UGC videos have a much higher chance of going viral on social media platforms, compared to traditionally generated marketing content created by you. That’s how you can reach an even wider audience and create more loyal customers. At the same time, engaging videos increase interaction with users and spark conversation around your brand.
By incorporating UGC videos into your marketing strategy not only do you capitalize off of the authenticity and diversity held within your customer base but it aligns well with cost-effective strategies that will significantly grow your brand as a whole.
Types of UCG videos
Now that you understand how powerful are UGC video benefits, have a look at the 5 types of videos that are currently the most popular across social media platforms.
- Testimonial/Review Videos: Videos with creators sharing their personal experiences and opinions about a product or service
- Tutorial (How-to-Use Videos): Step-by-step guides demonstrating how to use your product/service effectively
- Unboxing Videos: Creators open and review the contents of a product's packaging for the first time
- Problem & Solution Videos: Address common customer problems and showcase how your product provides the solution
- Educational (Informational) Videos: Informative content explaining the features, benefits, and uses of a product
How to use UGC videos for your brand?
Include them in your paid ads campaigns
This strategy of making UGC videos part of your paid advertising increases trust but also improves ad effectiveness by displaying real customer stories. Plus, it allows you to extensively use content for A/B testing, allowing you to fine-tune your ads to better match your target audience's preferences and increase engagement.
Share them across social media channels
When you receive content from UGC creators, share it on platforms like Instagram, Facebook, and TikTok to further increase engagement and encourage more shares. That’s how you can drive more traffic to your profiles and website organically as well.
Add them to your website
Embed UGC videos on your homepage, product pages, or testimonials section to provide social proof and keep visitors engaged longer. This can help lower bounce rates and increase conversions.
Add them to your email marketing
You’d be surprised, but including UGC videos in your email campaigns can help you to grab your audience's attention and increase click-through rates.
UGC Video Benefits – FAQs:
What is user-generated content?
This is content created and shared by customers and not brands.
Where can I find UGC creators?
You can find UGC creators on dedicated UGC platforms above. Make sure to submit a detailed brief about your requirements so that the creators know exactly what you need in a video. Also, it’s best to source local creators who are fluent in the language.
How do I collect UGC videos?
You can source UGC videos organically from your customers, but pay attention to the quality and message of the video. Ideally, it should represent your brand accurately. On top of that, make sure not to violate any copyrights or other content issues.
What are UGC Ads?
UGC ads are advertisements that contain UGC content, such as videos, images, and testimonials.
