It was a time when art was only sold through art galleries and exhibitions. Nowadays, thanks to the advent of technological advancements and the internet, it's much easier for ambitious artists to show their talents to the world. Most artists depend upon the internet and its advanced tools to showcase and advertise their work. This not only helps the artists sell their works efficiently, but also requires the least amount of investment from them.
Nevertheless, in order to effectively promote your work on a website, blog, or social media pages, it is crucial to develop creative descriptions for each art piece and make it more appealing for customers to buy your work. Having well-written articles and blogs on your art website will draw in an audience and make selling artworks easier.
Here are some tips for how to write engaging descriptions for your art that can boost sales.
Define the Motivation That Drives Your Art
The saying goes that a picture will speak for itself; however, when you're selling artworks, it might need more than just a few words to communicate your message to your buyer. The way you describe the inspiration behind your artwork can increase its appeal. There is no standard for descriptions of products, yet the general rule is that they must be appealing.
Start by describing the inspiration source, whether it was a historical or personal event, a special occasion, or basically something else that you liked. Do not just refer to being inspired by an event, describe the ways that that experience affected your style, including, for instance, shadow play and lighting to the color scheme. Tell how it affected your understanding of colors and pigments as an artist and how it, in turn, influenced the tiny elements that make up the work as a whole.
You may explain why you picked a particular texture or what fashion you wanted to convey and explain how the color palette has helped you create the final design. Allow the words to flow, and you'll be able to make tweaks to the final version once you've reached the desired mood you're trying to communicate.
Incorporate the Plain Facts
After you've completed the inspiring element of your description of the artwork, you can focus on the more concrete information. To do this, put yourself in the shoes of your client and think about what information you'd like to gather before making the purchase. This includes a majority of the physical information like:
- The exact dimension of the item
- Materials utilized to create the artwork
- The type of method that is applied
- Define the delivery approach/technique
The good thing is that you can use this method in selling artworks for every art listing that you post on your blog or website with slight modifications based on the art piece. Think about every detail the client wants to know and provide the most concise way, so there's no vagueness or confusion.
Then, you can create the Call to Action (CTA) to encourage the expected reaction from potential customers; in the last paragraph of your description, invite clients to immediately reach out to you with any additional inquiries or concerns.
Use the Correct Keyword
Before you start writing the flawless description of your artwork, it is suggested to select the most relevant words or phrases that potential buyers are likely to use to search for art similar to yours. Most people choose not to use this option, however, it's among the best and most efficient marketing strategies available currently.
It is necessary to conduct some research on keywords to ensure you are aware of the valid phrases to include in your description prior to when the item is put up for auction. You can use Google Keyword Planner or Ubersuggest for this (sign up a free trial).
After you've picked the suitable keywords, you can sprinkle them across the description of your product, so long as the narrative is coherent and intelligible. The perfect frequency is two to three times at max. Anything over that would be classified as keyword-stuffing and expose your Google rankings or even turn off potential customers.
If you are looking to optimize your descriptions of art, it is possible to take advantage of the knowledge of an agency for digital marketing or a marketing professional. Their expertise and understanding in the field can help you avoid mistakes in improving SEO and upgrade your art's description so that the highest possible number of potential buyers can see your work.
Include an Attractive But Searchable Product Title
The correct keyword should not just be included in the corpus of your description but also in the subject of your artwork as well. When you are considering the title, you need to incorporate a keyword that is relevant to the context that surrounds your work. The title should give the idea of the end result, and also, you want the viewer to be capable of understanding the artwork by reading the title. This is particularly important when selling artworks online, as the majority of buyers or art collectors search for them by using specific keywords.
If your title doesn't contain the appropriate word, it can impact your chances of being discovered on the internet. The algorithm of search engines will automatically skip your work if it does not contain the correct keyword, so your artwork will not appear in the results of a search.
Your descriptions might be more formal, and that's okay. You can discuss the various aspects of your work and the process of creating it as expressively as you like. Keep in mind that you'd like your story to be able to grab the reader's interest and entice them to sign the contract. With exquisite and compelling descriptions, your sales won't be hampered ever again. Explore the use of words, and ensure that you describe your artistic experience in a manner that echoes in people and helps them feel emotionally hooked to your art.
Conclusion
It's vital to be equally imaginative in your writing, just as with artwork. If you have a captivating story to tell in the description, you'll be able to attract the attention of art lovers and collectors. People are drawn to things that have emotion in them, and if you are able to convey your message with conviction, you will receive an influx of compliments upon your doorstep. Create irresistible descriptions for your work, and you'll never lose commission for a second time!
F.A.Q.
Can you earn a living from selling artworks?
While the old proverb goes that it's unattainable to live a life as an artist,
a real-deal no-horsing-around type of artist is an actual job option for a few nowadays. With the economic recession and job market being on the low, a lot of people are pushed to pursue uncommon career pathways to keep their jobs.
What kind of art has the highest sales?
It's a tough inquiry because art is extremely vast and subjective. Marketing prints of your work is very lucrative because it is possible to continue earning revenue from just one piece. Lower prices (versus the original artwork) mean you are likely to sell more prints. Curators should keep track of the latest trends in design and art to better understand what collectors and potential buyers are purchasing and then work with artists with the highest prospect for success. As creators, you need to focus on the style you excel at and create your following around it.
What is a blog and what do I need to know about it?
Blogs can be used for selling artworks on the internet since it is a method to draw viewers. The blog concept is similar to the idea of dropping breadcrumbs to leave trails for readers to follow.
The most successful blogs are those where the blogger posts regularly, whether it's once per week, several times a week, or on a daily basis. The readers can subscribe to your blog and keep returning for updates on your work and other announcements. Google loves blogs since they have content that is constantly changing and frequently refreshed. If you don't have enough time to write articles for your blog, you can always turn to write services like studycrumb.
Through your blog, you will be able to attract those that are curious about the kind of art you're making. The blog can become the center of activity. It is where you post information, and readers can comment, like on, share, or sign up for more news from you. When you've got viewers with interest in your work, you invite them to join your mailing list, go to an art show, enrol in a class that you're providing, and/or visit a website where they can purchase your work.
What should I blog about?
Write about topics related to your work, such as a chronology of the craft, the most recent techniques to use with your favorite art materials, or the latest subjects or issues. When your site is focused around something connected to your work, then those who are interested in this style of art could be searching for information about that as well.
Consider your ideal client and write or design around topics that your audience is attracted to. If you've got the proper SEO, your blog will draw readers to your site who may join your mailing list and later purchase your artwork or even take classes on art that you'd like to instruct.
Do I require an entire website?
If you're selling something, it is essential to have an entire website at some moment. It is also possible for a website to operate like a blog. A website is an area where you can display your work and allow people to buy it. If you wish for visitors to be able to purchase your artwork on your site, it is necessary to have an e-commerce component or shopping cart added on.
Of course, you don't have to own a fully-fledged website to start selling artworks. It is possible to use your blog, as well as landing pages, to write about or create something that potential customers may be intrigued by. In every blog post, you can provide a link to, for example, your e-book available on Amazon or to an Etsy store, where customers can make their purchases.
