Writing a blog post isn’t always easy – you know you’ve got to do it, you know how important it is for SEO and for showing customers you’re an expert, but it can still be daunting, especially if you’re fairly new to the idea.
Don’t worry, though; there are some useful hints and tips we can give you to ensure your blog posts are fantastic and do their job perfectly. With that in mind, keep reading to find out more on how you can write a great blog post.
Tips on How to Write A Great Blog Post
Start With A Clear Purpose
Before you actually get down to writing your blog post, you’ll need to know what its purpose is – what do you need it to do, and why are you writing it in the first place? Are you trying to educate your audience?
Entertain them? Make them do something (like buy a product from you)? If you know your purpose, it’s going to help you know not just what to write but how to write it as well.
It’s also important to know who you’re writing your blog for – that’s going to dictate the tone and content of the blog so you speak to the right people. If you’re not sure who your audience is, make sure you do your market research before you start writing because engaging with the right people is crucial.
Write A Great Headline
Your headline is the first thing people read, so it has to be great and it has to grab attention. In a perfect world, your headline needs to be exciting, intriguing, engaging, and basically gives your readers a reason to keep reading without going too far and becoming ‘clickbait’.
That’s a tall order for even the most confident of blog writers, which is why it’s a good idea to use a hook generator to get you started. In that way, you’ll get a great start to your blog, and it’ll help you set the tone on how to continue it.
Keep It Structured
Once you’ve nailed the headline, it’s time to focus on the structure of the blog – and yes, it does need a structure if you’re going to make the most of the opportunity you’ve got to engage people and make some sales.
The fact is that a well-organized blog is much easier to read than something that wanders all over the place, and making life easier for your customers should always be a top priority.
It’s a good idea to use headings and, if necessary, sub-headings because then you’ll be able to break up your content into sections and your readers can scan the post more easily – too much text all at once is really off-putting.
Include A Call To Action
At the end of the blog post, make sure you tell your readers what you want them to do next – do you want them to leave a comment? Share the post? Check out another article?
A clear call to action (CTA) might not seem necessary, but it could be the thing that sparks your readers into doing something that will ultimately benefit you. And with that in mind, we invite you to share this post and use it to your advantage as much as possible!
