It is common knowledge that in order for your brand to succeed, you have to continue to meet the needs and expectations of your customers. However, this can prove difficult, as the needs are subject to rapid change.
Table of Contents
Right now, studies have found that customers crave more ‘human’ touch from the businesses they support. This is because it allows them to connect with brands on a more personal level, fostering a sense of loyalty and encouraging referrals. In other words, adding personal touch to your brand is a must.
Fortunately, there are many different ways in which you can add a personal touch to your brand!
Make your values clear.
One of the easiest ways to humanize your brand and ensure that it stands out against your competitors it to make it very clear what you stand for. In fact, a recent study found that 62% of consumers feel as though they can trust a brand when they have a better understanding of the brand’s values and ethos.
There are many ways in which you can showcase your brand’s values. For example, you could include a values section on your website that details the causes close to your heart.
Where possible, you may also want to donate a percentage of your earnings to specific charitable causes. This shows that you’re taking action when it comes to upholding your values, and it is a great way to win over potential customers.
Personalise your packaging.
While you may previously have relied on basic packaging to transport your products, finding ways to personalise this can also have a huge impact on how customers perceive your brand.
After all, it no longer feels as though they are buying products from a faceless company but rather a brand that they know (and hopefully love). Fortunately, there are many low-cost ways in which you can set about customizing your packaging, such as by printing stickers that feature your company branding.
Prioritise human interactions.
In recent months, there’s been a lot of talk about how AI-powered tools, such as chatbots, can help streamline business operations, especially when it comes to responding to customer messages or inquiries.
However, while this can be a great way to reduce the amount of time you spend replying to emails, it could be harming your relationship with your customers. In fact, 81% of customers prefer to speak to another person over an AI chatbot.
As such, you should prioritise human connection as much as possible moving forward. For example, you may want to hire an assistant who can take control of your inboxes and incoming calls so that customers can get the answers they want as quickly as possible.
Show the faces behind the brand.
One of the easiest ways to add a personal touch to your brand is to show the actual humans who are working behind the scenes to keep your business running.
From senior managers to admin assistants, posting “meet the team” graphics on social media or building them into your website can bring forth many positive results overall. After all, it means that customers know who they are interacting with when buying products from your brand, which can help to strengthen the relationship you share.
Keep your tone light and informal.
Whether you’re posting on social media or sending a quick email to a customer, maintaining a consistent tone of voice is key. After all, this gives them a greater understanding of your brand and how it operates.
While you should always make an effort to be clear and concise in your messaging, avoid being overly formal (unless this is essential for the work you are carrying out). Use each message as an opportunity to add a personal touch to your brand.
Taking on an overly formal tone can distance you from your customers, as interactions feel a lot more calculated and forced. Conversely, a chatty, informal tone means that customers find it much easier to interact with your brand!
Adding A Personal Touch To Your Brand
In short, there are many steps you can take that allow you to add a personal human touch to your brand and make your business more human. At a time when genuine interactions between brands and customers feel scarce, this can be instrumental in your long-term growth, especially when it comes to building a loyal customer base.
After all, it is one of the easiest ways to establish a baseline of trust with your customers, which means that they are much more likely to become consistent supporters of your work moving forward.
As such, if you are currently feeling as though there is a disconnect between your brand and your target audience, consider following some of the steps outlined above to add that personal touch to your brand, which can help you bridge that gap.
