Product pricing is an essential part of any online business strategy. How you price your product will determine your sales, profit margins, and sometimes even the customer’s perception of quality. Pricing strategies determine many of the key objectives of your online company, including marketing position, brand positioning, and revenue objectives. Price skimming is one of […]

Tiered pricing is a model that is used for monetizing services and products based on different tiers that consumers prefer.  The tiers are different packages with specific features as preferred by consumers. If you have a service or product you are providing in your online business that can be divided up into different segments, then

A penetration pricing strategy is a great way to break through a market and build both awareness and popularity of a brand, service, or product. If you are looking for proof that penetration pricing works, look no further than giants such as Netflix and any other service where you get an initial discount. The proof

Simply put, price is the amount of money expected from a customer for a product or service. Pricing strategy, on the other hand, is a more complex term. It refers to how a business calculates its pricing and affects the profits and the taken market shares, and positioning of a product or service. We’ve created