Marketing plays an essential role in the success of any online business. A lot of online businesses tend to assign a fixed budget to their marketing strategies due to their importance. For your assigned budget to be fruitful, you need to ensure that you’re putting your money where it matters. Let’s take a look at […]

How to niche down? A simple way is to identify your niche and then look to niche down within that and focus on one specific part of the main niche. You must have heard the saying -‘jack of all trades, master of none’- this is the same. It’s time to gear up and step into

Before you launch your online business, it’s important to research the market, prospective audience, and other important variables that create a business’s success. One such variable being, a good profitable niche. Lack of a profitable niche ranks well above poor product quality and market competition when it comes to causes of business failure. Here are

Niche – the buzzword that dominates the internet today. Whatever type of online business you want to launch, chances are you’ll have to compete in a niche. In other words, you want to find a very specific category (niche market) within a larger category (mass market) and sell products or services tailored to specific consumers’