When you’re running your own online business, there’s one more thing you need to focus on besides having an excellent service or product and that is your target market. In other words, your dream clients. You will probably start your online business journey by offering your service/product to pretty much anyone who comes your way; […]

Getting your dream client, a client who needs your product and is willing to pay for it, involves some effort. First, you have to take them through a process. It is essential to remember that clients differ in their buying habits, and getting even the most challenging buyer to buy must be your aim. This

When starting your online business, you probably have a vague idea of who your dream customers are. You may be familiar with their average age, sex, income level, and location. However, those characteristics will only get you so far. Such categories are too broad, and marketing your products or services to a large group isn’t