If your online work has slowed down or you feel your web presence is outdated, it could be a good time to update your website. The reality is that the online space changes quickly, and what was once modern may not be any more. Ever wondered how your website could be better?
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A website that does not reflect who you, as a freelancer or as a business owner, are today could hold back some major sales. Don’t let that happen to you. Instead, work at making your website better with these tips.
Remember, Less is More
A crowded website can look overwhelming to visitors and be hard to read. Having a lot of images may also slow down the load speed of the site, which can prevent click-throughs and cost you money. With that in mind, less is more when it comes to your blog or static website.
A hero or main image is key to catching the reader’s eye. Next, ensure you have enough white space on the page so it looks balanced. Avoiding extra-long paragraphs is important, too, so break them up with spaces to help make the experience more enjoyable.
Be sure also to add space around call to action buttons to help them stand out more, too. These ideas can get the visitor’s attention and improve their experience on your website, making them more likely to return to your site, remember your business name, and talk about you to their friends.
Post Testimonials on Your Site
These positive words from customers can help build trust with those who visit your website, making them more likely to use your service or try a product you have in the online shop. Consider adding one or two testimonials to your homepage or having a separate page devoted to this purpose.
Testimonials can increase conversions, making them a powerful way to get more people interested in what you have to offer. They could be in a written form, by video, or be a combination of photo and text.
Reach out to those you have a good relationship with to collect testimonials if you have not done so already. That could involve sending an email to a satisfied client to ask for a quote and use of their company logo. Or, you could find a review on social media and ask the reviewer for permission to use it on your page.
Customize the Images
Improve your website with custom images to help visitors get to know you better. It could be a presentation, graphic, GIF, or something else. When no one else has it, that helps you stand out in a fast-paced market. There are apps you can use online, some of which are free. Alternatively, post photos you have taken.
If stock images are what you use, determine if cropping and resizing them is allowed with the usage licence. Are you allowed to alter them under the licence? If so, you may be able to personalize those ones, too.
Infographics are also great, as you can post them on your website and social media platforms like Pinterest. Great visuals draw the eye and encourage viewers to click through to learn more about your business.
An important point here is to compress images when possible. Doing so can keep photos and other visuals from slowing down the load time of your website.
Reword Content to “You” and Look at Menus Too
Look over pages and posts to see if you use “I” and “we” a lot. If so, that can be less than engaging for online visitors. Instead, take the time to reword the written text to “you” so that those who come to your website understand what your business is offering them.
Point out how you can help them and how you are different from others in the same industry. Providing value is what you are doing, and that is how to turn them into customers.
While you’re at it, think about whether the menus and overall site navigation still make sense. It could be that you have a lot more categories now, and several are not being displayed well to the visitor, if at all.
Decide whether the site organization could use an update while you’re making changes. If this seems too complex or you’re uneasy about doing this step, it could be time to contact a web design pro.
Reach Out to a Professional
If tech makes you flustered, you’re not alone. It can also be challenging to stay current on web design and SEO. To help your website stand out from competitors in your industry, as well as being functional and fast, it makes sense to reach out to an expert team like https://atomsites.co.uk/ for help.
They focus on graphic design, website responsiveness, and other important aspects of websites to help you improve and maintain a stronger online presence. Taking the time to explain your professional needs and goals to an expert is well worth it so they can deliver a website with the qualities you’re looking for.
Whether you want to fine-tune the current site or start a completely new one, teaming up with someone who excels in this area can benefit your business greatly.
Your Website Could Be Better – Putting All the Info into Action
Now that you have more information about what a great website looks like and how it functions, you likely want to start on the updates for your own platform! As you make changes, recognize that it can take time to see results from those modifications, and take pride in making your online presence the best it can be.
The steps you take now can benefit you greatly in the coming weeks and months. For example, you may find that some pages improve in rankings after you update the text or compress the images.
You may notice a certain page receives more organic traffic soon. These are wins to celebrate, and your site will continue to do well when you maintain it and keep working to improve the posts and pages.
