To really impress your customers, you need to give them more than they usually get from other business owners. You will need to take an extra step to keep them happy, particularly your local clients.
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This does not mean you need to make elaborate gestures to get their attention. It is the little things that will show that you are devoted to taking care of your clients and want to impress them.
On this post, let's look at the steps you can do to impress your local clients which also apply to all clients, in general.
Respond quickly to any inquiry
No matter how a client tries to get in touch with you—it could be an email, a phone call, or even a meeting in person—you will be judged by the amount of time you take to get back to them.
This always makes a huge difference, and most businesses are aware of this fact. However, they tend to underestimate how much of a positive impact it can have on people.
Responding quickly shows that they matter to you, their issues of inquiry matter to you, and their business is important to you. The sooner you respond to a query, the better it is.
Show local clients that you care
You are running a business to make money, and your clients are aware of the same. But you need to make them believe that you see them as not just another way to make a profit but as a person.
You see them as someone who has certain needs, and you are here to fulfill them. Yes, you may consider the dollar amount associated with the customer. It is equally important to treat them like valuable human beings.
You can do this by meeting them in person. While you can get a sale done on the phone or through email, you need to take the time to meet them in person and talk about their requirements.
This will make them feel valued and important. Whether you meet them at a restaurant or have paid for a conference room rental, a warm welcome is a good idea, and while it might sound elementary, it is a way of letting them know you are looking forward to their arrival. Make them feel like VIPs in every way you can.
Seek personal feedback and offer perks
You may have a system that automatically asks for feedback and asks the clients to rate your product or service. This can work in most cases, but sometimes, it is important to reach out to the client personally and seek feedback.
You need a system where you show gratitude to the people who help your business grow. Offer perks to loyal customers and those who have stayed with you for a long period of time.
You do not need to establish a loyalty program, but you can reach out to the people who have been with you for years, seek their feedback, and then offer perks. This will ensure that they continue choosing your product or service over others. Recognition and reward can make a huge difference to the business.
Learn about their needs
This is where meeting clients in person will make all the difference. Listening and attention will come into play when you meet local clients.
While speaking to a customer on the phone or through email, you may not know exactly what they require, what they think of your product or service, and whether you can meet their needs.
However, it will go a long way when you understand what they seek, how they like to use your product or service, and whether there is any scope for improvement.
Provide help
Treating a client as a person instead of an amount will make you stand out from the competition. You are doing more than simply answering their questions or talking about the prices of your products.
When a client asks for a meeting with you, they have chosen you over many others, and it shows that they expect you and your business to meet their needs. Go out of your way to help them find the information they seek.
Even if it is something you do not sell, you need to make a genuine attempt to help them. Use food as an element of fun if you want to impress clients. Whether it is a quick 15-minute meeting or a brainstorm, food will change everyone’s mood.
Follow up
After an in-person meeting with the client, you need to follow up. Your relationship with the client will not end as soon as they sign up with the business or make a purchase.
Follow-up can be in the form of service calls, another meeting, or a feedback form. It could also be an email thanking them for the purchase or a form asking them for opinions on how you could improve.
Adding small touches when meeting a client in person can lead to big results. It will not only impress them but also make them feel special. Welcome the clients, create a calm atmosphere, and speak to them like they are the most important people for business growth.
