How often do you hear the word “upgrade”? It seems like every advertisement in the world uses this word. It encapsulates the promise of improvement. When something gets an upgrade, it performs better than it ever has. You can upgrade your phone, upgrade your fitness regimen, upgrade your resume, or upgrade anything that you can think of to make it perform more effectively and efficiently.
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The same is true about brands. A brand that is willing to upgrade is more likely to succeed. It demonstrates a willingness to adapt and change for the needs of the time. In a world that moves so quickly, consistent upgrades are necessary to keep up with the breakneck pace of the business world.
Technology exists to make life easier. As a business owner or executive, your desire to improve the company for the modern audience can be met with technology upgrades implemented by the organization. Here are six technology upgrades that can benefit your brand.
Cybersecurity
The world has collectively moved online in many respects. People spend large portions of their day on social media, browsing the internet, checking emails, etc. Now, consumers can start and end their purchasing journeys entirely online for many products and services. However, this puts their data at risk.
Data privacy is crucial in 2023, and you should be on the lookout for upgrades that can protect your company’s information as well as that of your customers online. Investing in stronger firewalls and cybersecurity measures will earn your brand more trust from customers while also preventing significant losses from stolen data.
Social Media Scheduler
Many brands today have multiple social media accounts. There are the more popular platforms like Facebook, Instagram, LinkedIn, and Twitter, but there are many others as well that your organization may have a presence on.
Managing all those platforms and the various profiles can be a lot of work. Even if you have a dedicated social media team, it is still a ton to keep track of. Software that helps with scheduling posts on social media can be a life-saver for your marketing department.
Loomly, for example, allows you to build out scheduled posts to be fine-tuned and shared on multiple platforms. This can save you and your team so much time.
Cloud Migration
Are you sick of spending thousands of dollars every year for on-premises servers and maintenance? Then it is time to migrate to the cloud. Cloud computing allows you to pay as you go, only covering expenses for the computing power the business needs while avoiding maintenance responsibilities.
It also offers greater accessibility to online tools and applications for your team. With the help of a resource like getgsi.com, migrating to the cloud becomes far easier and can dramatically improve your company’s efficiency.
SEO Initiative For Your Website
Search engine optimization is a practice designed to increase the authority of your brand’s online presence. While social media can link customers to your website, the real opportunities for growth come from organic traffic.
When people conduct searches that are related to your industry, you want to be one of the first results that pop up. A strong SEO initiative can increase your site’s authority, moving it up the rankings to bring in more organic traffic.
Some methods for improving SEO include link-building, on-page optimization, keyword research/implementation, header/meta description optimization, and mobile utilization.
Project Management Software
When team members tackle projects centered on business objectives, it can be easy for disorganization to delay progress. People may not be on the same page about who is responsible for what stages of the project or what the timeline should be.
Organizing your projects with management software can make progress way more efficient. With a platform that everyone has access to, they can see what initiatives they are responsible for, when they need to be done, and who they need to communicate with to do so.
Supply Chain Management Tools
Similarly, managing a supply chain can be very overwhelming. Between finding the right raw materials, choosing suppliers, figuring out order tracking, and scheduling production, there is a lot to manage. Having all these tasks in one location could make supply chain management much easier.
In 2023, knowing what the best supply chain management tools are can help you handle this crucial responsibility within your organization or set up other employees to be successful with this initiative.
Technology Upgrades For the Sake of “Upgrading”
As you consider the six technology upgrades listed above for your business, it is important to understand that not all six may be necessary for the organization. It often depends on the industry, the size of your company, and what stage of growth it is at for whether or not you need these upgrades.
A solopreneur may not be ready to migrate to the cloud, but they could use the help of a social media scheduling tool. Evaluate the current needs of your brand before implementing technology upgrades that may not even be necessary.
