If your website isn’t doing the business you thought it would, it might be time to make one or more tweaks. In this post, we will look at 7 website tweaks you can do to help your business.
Table of Contents
7 Tweaks If Your Website Isn't Doing the Business
1. Speed It Up, Buttercup!
If your website loads slower than a snail on a lazy day, you’ve got problems. In the age of instant gratification, speed is king. Nobody has the time to watch your homepage slowly materialize; they have memes to look at and cats to adore.
Tools like Google's PageSpeed Insights can show you where you're dragging and how to pick up the pace. Remember, speed thrills!
2. Swipe Right on Your Website
Is your site still clinging to the desktop era like a bad 80s fashion trend? Time to embrace the mobile revolution and update your web design. If swiping through your site on a phone feels like wrestling a greased pig, it’s time for a change.
Make sure your website is as easy to navigate on a mobile device as it is on a desktop—because let’s face it, everyone’s dating their smartphone these days.
3. Content: Don’t Be a Bore
One reason why your website isn't doing the business is poor content. If your content reads like a robot wrote it during a sleepwalking episode, you might want to inject some personality.
Engage your visitors with vibrant, witty, and informative content that makes them want to click ‘read more’ rather than ‘close tab. Also, keep it fresh! Updating your content regularly not only keeps your audience engaged but also tickles the fancy of search engines.
4. Make Navigation Seamless
Ever been lost in a maze of menus and submenus on a website? Not fun. Your site should guide users like a well-behaved tour guide, not lose them like a dodgy backstreet shortcut. Ensure your navigation is intuitive and user-friendly. Less “Where am I?” and more “Oh, that’s exactly where I wanted to go!”
5. Call to Action
A call to action (CTA) is your virtual salesperson. If yours is mumbling, hiding in the corner, or altogether missing, you’re losing business. Make your CTAs clear, compelling, and easy to spot. Use action words that urge the visitor to do something—sign up, buy now, learn more. Make it as tempting as the last biscuit in the jar.
6. Visual Vibe: Dress to Impress
They say don’t judge a book by its cover, but let’s be honest, everyone judges a website by its design. If your site looks like it was dressed in the dark—clashing colors, outdated fonts, pixelated images—it’s makeover time. A clean, modern design not only pleases the eye but also builds trust and professionalism.
7. Get Serious About Analytics
Finally, if you’re not using analytics to track visitor behavior, you’re basically driving with a blindfold. Tools like Google Analytics can tell you what’s working, what’s not, and who’s visiting. This data is gold; use it to refine your strategies and boost your site’s performance.
Turning your website from a dud into something that really does deliver for your business, as you can see, is not all that hard – it just takes a few simple tweaks. If your website isn't doing the business for you, try the above changes and see how these make a difference.
