So you have written a book! Publishing a book can do wonders for your career, particularly if it’s a business book or one aimed at your industry. A published book not only establishes you as a thought leader but also demonstrates expertise and provides a lasting legacy for your ideas.
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However, with thousands of books published every year, simply writing one isn’t enough. You need to ensure people know about it.
4 Ways To Let People Know You've Written a Book
Create An Author Website
An author website is your digital business card. It provides a central hub where readers, clients, and collaborators can learn more about you and your work. Essential features include your bio, information about the book, reviews, and a way to contact you.
A blog is also a must. Regularly updating your blog with useful content, such as insights related to your book’s topic, will not only keep your site fresh but also improve its search engine ranking. This draws more visitors and keeps your audience engaged.
While DIY website builders are available, creating a professional-looking, functional website is a task best left to experienced web designers. They’ll ensure your site looks polished and works seamlessly, which is key to building trust with your audience.
Build A Social Media Presence
Social media is a powerful tool for authors, but choosing the right platforms is crucial. For 2025, TikTok might not be the best option due to its ban in the US, especially if your audience is international. Instead, focus on platforms that are proven to connect with readers and professionals alike.
- Facebook: Set up an author page where people can follow your updates. Share insights, snippets from your book, or even behind-the-scenes moments from your writing process.
- LinkedIn: Ideal for business authors, LinkedIn lets you share your expertise, connect with industry leaders, and engage with a professional audience.
- YouTube: A YouTube channel is an excellent way to stay relevant and engage with your audience. Consider posting videos sharing tips, giving talks on your book’s subject, or even hosting Q&A sessions.
Consider Launch Events
A book launch doesn’t need to be a grand affair. Instead of renting a venue, consider online events, which are more budget-friendly and often more effective.
- Live Streams: Host a live event on YouTube, Facebook, or Instagram where you talk about your book, share your writing journey, and answer audience questions.
- Competitions: Run a giveaway where participants can win a signed copy of your book and an additional freebie. For business authors, offering a few hours of free consulting as part of the prize is a great way to attract attention.
Become A Guest On Other Platforms
Getting featured on established platforms can help you reach a new audience. Look for opportunities to:
- Guest Blog: Write articles for popular blogs in your niche, tying the content back to your book’s topic.
- Podcast Appearances: Share your expertise on relevant podcasts to showcase your authority and connect with listeners.
Approaching platforms that already have a dedicated audience is an efficient way to boost your visibility without starting from scratch.
Ultimately, having written a book is only the first step. If you are not traditionally published, you will need to work on your own marketing campaign. It is a necessity if you want to ensure your book gets the attention it deserves.
Note that being traditionally published doesn’t exempt you from working on your marketing presence. Every little help can make a big difference. Each step brings you closer to establishing yourself as an expert and sharing your ideas with the world.
