Social media marketing is a popular type of digital marketing that leverages content published on social media platforms to garner an audience and customers. Just as content marketing employs platforms like blogs and email marketing employs platforms like Gmail, etc., SMM employs online social media platforms.
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In order to make the most out of social media marketing, it is important that the content you write for it is high-quality and engaging. In some instances, this content is presented in the form of descriptions, whereas in some instances, whole articles can be published.
In this post, we’re going to be looking at how to write engaging descriptions, i.e., the shorter stuff.
How to write engaging and high-quality descriptions for social media marketing? Here are some steps and tips that you can follow to write engaging and high-quality descriptions for social media marketing.
Look at what your successful competitors are doing
Although this step does not pertain to the actual writing part, it is something important that you should do.
Before you write any descriptions for your SMM campaign, take a look at what your competitors are doing and what sort of content/style is getting them a good reaction from their audience.
Once you figure that out, you should incorporate those elements into your own writing regimen and then throw in a few extra things. That way, you can provide your audience with something that they are already getting along with new stuff.
Choose the right tone for your content
Social media marketing can require different types of tone, depending on which platform you’re using and the product/services that you are marketing. You have to do a bit of research to find out what type of tone would suit best for your audience and appeal to them.
Consider the following example on how to write engaging descriptions:
- If you are marketing kids toys on a platform like Instagram or Facebook, then your tone would have to be casual and informal based on both the product and the platform
- On the other hand, if you are marketing an SAAS service on a professional platform like LinkedIn or even X, then your tone would have to be more crisp
Finding the right tone for your content and then adhering to it is important.
Make the descriptions readable
A good tip to remember on how to write engaging descriptions, particularly social media marketing descriptions is to make them readable. Make your descriptions readable by using easy words and simple sentence structure so that everyone can easily understand them.
Maintaining readability can be a bit tricky, especially for writers who are used to writing complex stuff on a regular basis. Here are some tips that you can keep in mind to do it:
- Don’t use difficult words. It’s tempting, sure, but don’t do it. Instead of writing, “Revolutionize and refine your cooking experiences and culinary expertise with these chef tips,” simply write, “Want to cook better? Check out these tips from our professional chefs!”
- Don’t write in passive voice. Sentences written in active voice are automatically better and easier to read.
- Don’t make the sentences in the description too long. At most, your sentences should be 15 words long. Normally, in other types of content, a bit more length is allowed by in social media descriptions, you have to be as brief as possible.
Make sure you don’t intentionally or unintentionally copy any content
For social media marketing, uniqueness and originality in content is very important. Your audience and readers are more likely to enjoy the content and take it seriously when they know you’ve put a lot of effort and originality into it.
On the other hand, if someone ends up plagiarizing the descriptions for their SMM campaign, the readers will lose respect for them. They will neither enjoy the content nor take it seriously nor take any lucrative action.
You have to avoid putting yourself in a position like this. While you should do the obvious and not copy content from anywhere, you should also take the right steps to address and fix accidental plagiarism.
You can do this by first finding out if there is any plagiarism in the content by using a plagiarism detector. If you find some, you can reword it using an online rewording tool. Once you do that, the wording of the content will be changed and the plagiarism will remain no more.
Conclusion on How to Write Engaging Descriptions
If you want to make the most out of your social media marketing campaign, you have to make sure that the descriptions you write in the posts are high-quality and engaging.
In the post above, we’ve looked at a few different ways in which you can write descriptions like that. Be sure to keep them in mind the next time you have to write SMM content.
