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Online Learning: How Online Degrees are Changing the Business Landscape in 2023

Online education has experienced a significant shift in recent years, transforming the way students and employers perceive the benefits of earning a degree. The COVID-19 pandemic has played a crucial role in accelerating this shift, leading to the widespread adoption of online learning.

As a result, more students and employers now view online education as a viable and comparable alternative to traditional in-person learning

However, while online education offers numerous advantages, such as flexibility and accessibility, students still prioritize the networking opportunities and face-to-face interactions that come with on-campus learning.

In this article, we will explore the changing landscape of online degrees and examine how they are reshaping the business education industry.

The Rise of Online Master's Programs

One of the most notable trends in online education is the significant increase in enrollments in online master's programs. It has been reported by the Association to Advance Collegiate Schools of Business (AACSB) that the number of students enrolled in online master's degree programs during the 2020–21 school year has increased dramatically.

The aftermath of the pandemic caused many people to reevaluate their professional goals and turn their attention to distance education. The AACSB data shows that online master's enrollments experienced a staggering 85 percent increase in the 2020-21 academic year, compared to a decline in growth in the previous years.

This surge in enrollments reflects the growing acceptance and recognition of online education as a legitimate and valuable option for students. Moreover, it indicates that more individuals are embracing the flexibility and convenience offered by online master's programs.

Expanding Online Program Offerings

In addition to the increase in enrollments, there has been a significant expansion in the number of fully online programs offered across various educational levels. The AACSB data reveals substantial growth in the number of online programs offered at the doctoral, master's, and undergraduate levels. One example is online disc certification which is now easily done via online learning.

Notably, the number of fully online undergraduate programs nearly doubled, while the number of doctoral programs offered online increased almost sevenfold. This expansion of online program offerings demonstrates the commitment of educational institutions to meet the growing demand for online education.

Universities and business schools are recognizing the value and potential of online learning, and they are responding by developing new programs and courses that cater to the needs of students seeking flexible and accessible education options, including online access to GCSEs and IGCSEs courses for a broader reach and diverse learner base.

Increased Interest in Online Learning

The COVID-19 pandemic has also had a significant impact on the interest in online learning. According to an analysis by the NYTimes, there has been a notable increase in interest in online learning opportunities during the pandemic.

According to the data, students' interest in European programs—especially in the United Kingdom, Switzerland, Germany, and Spain—has increased the number of page views. 

The growing interest in online learning and programs like the SUU online business degree has transformed education and is further supported by the increase in the number of online degrees in business and management.

The United States and the United Kingdom, known for offering a wide range of business and management programs, have witnessed a significant increase in the number of online program listings.

This trend is indicative of the efforts made by institutions to meet the demand for online education and provide students with more options for pursuing business and management degrees.

Perceived Value of Online Education

The perception of online education has evolved significantly in recent years. Today, both employers and prospective students view online education as comparable in quality to in-person learning.

More than a third of hiring managers in a survey by the Graduate Management Admission Council (GMAC) said that they place the same value on graduates from online and in-person programs. It indicates a shift in mindset among employers, who now recognize the value and effectiveness of online education in preparing students for the workforce.

The recent GMAC survey uncovers a captivating shift in perceptions: students are increasingly recognizing the potential of online graduate business education, such as those offered by Southern Utah University.

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It's true that the traditional charm of on-campus education, with its networking opportunities and face-to-face interactions, still appeals to a majority of students, but this growing awareness among students provides valuable insight into the evolving education sector. 

A significant number of students are beginning to acknowledge the value of online education and the unique advantages it offers. These include the flexibility to balance studies with work or other commitments, access to global resources and perspectives, and the opportunity to learn at one's own pace.

This shift reflects the innovative approach that institutions like Southern Utah University are taking to meet the changing needs of students in today's digital world. By offering high-quality online degrees, these institutions are leading the charge in transforming the educational landscape, making higher education more accessible and inclusive than ever before.

The future of online education holds immense potential for growth and innovation. As technology continues to advance, online learning platforms and tools will become more sophisticated, providing students with a more immersive and interactive learning experience.

Additionally, the COVID-19 pandemic has forced institutions to invest in online education infrastructure, which will likely result in the further expansion and improvement of online programs.

One emerging trend is the concept of blended learning, which combines online coursework and materials with traditional in-class education. This approach allows for greater flexibility and customization in learning, as students can access course materials online while also benefiting from face-to-face interactions with instructors and peers.

Furthermore, the rise of Massive Open Online Courses (MOOCs) has democratized education, providing access to high-quality courses from top universities and institutions around the world. Platforms such as Coursera, EdX, and Udacity have gained popularity, offering a wide range of courses in various subjects, including business and management.

These MOOCs have revolutionized the way people learn, allowing individuals to acquire new skills and knowledge at their own pace and convenience.


In conclusion, online programs have transformed the business education landscape, offering students greater flexibility and accessibility. While the perception of online education has improved, there is still a preference for on-campus learning among students due to the networking opportunities it provides. 

However, as technology continues to advance and institutions invest in online education, the future of online degrees looks promising. The digital shift in education is here to stay, and it will continue to shape the way students and employers perceive and pursue higher education.


What challenges do students often encounter when pursuing online degrees?

Challenges can include a lack of direct peer interaction, internet connectivity issues, managing self-discipline and time, and adapting to new digital learning tools and platforms.

Are online degrees as credible as traditional degrees in the eyes of all employers?

While many employers now see online and traditional degrees as comparable, some may still harbor biases. That's gradually changing as online education becomes more prevalent.

How is the effectiveness of online learning measured?

Effectiveness can be measured through student engagement metrics, course completion rates, student feedback, and success in post-graduation employment or further educational pursuits.

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