Artwork, whether it is traditional or digital, always has some value. If you are an artist and regularly develop artwork, whether a painting, 3D animations, sculpture, music, or even NFTs, you need to cash your work to earn money, name, or fame. The happiness or satisfaction you get by creating the work isn't enough to buy anything. So, sell your art, creativity, and skills to those who love it.
For that purpose, you need to promote art on various platforms that can help you get more attention, appreciation, and recognition. These platforms will work as an art exhibition for you. Some platforms are more beneficial for artists than exhibitions. But to get the most out of those online platforms, you must learn how to promote your work online.
So, the question is,
What are the Best Ways to Promote Art Online?
This article will briefly answer this question and also help you know the most helpful platforms for artists now. Ultimately, it will also answer a few questions that most artists have regarding artwork promotion in the digital arena.
Let's start with ways of promoting your work!
Find the Platforms that Art Lovers Use
Is there any online platform that most art lovers regularly use? Yes, there are many. And you already know about them. Those online platforms include Facebook, Instagram, Reddit, Twitter, TikTok, Pinterest, YouTube, Imgur, etc.
You will find art lovers on almost every social networking platform. The reason? Every person is an art lover. So, every forum people use for social networking or getting information is the one you are looking for. They may have different preferences and schools of thought, but one thing is sure, everyone appreciates and loves art in one form or another.
So, there is no need to read multiple blogs or watch videos to discover the online forums you can utilize. Create a page or channel on every social networking application or website and start promoting your artwork, videos, and different kinds of content related to your art. You will definitely grab the attention of those who may not only appreciate your work but will also support you by purchasing your work or by other means.
These platforms work both ways; for sellers and collectors of art. So, if you're in the market for physical or digital art then these same platforms are a great resource to find collections of art to purchase from. You can learn more here about becoming a digital art collector.
Create a Blog
If you have any kind of artistic skill and you don't have your blog, you are definitely missing something. Your art blog can help you showcase your knowledge, skills, and artwork. Besides, your personal blog can also help you generate a lot of revenue through various means, and you can utilize it to upgrade your toolkit or meet daily expenses. Furthermore, having a personal blog can help you much more than earning money.
Blogs help you earn a reputation that you cannot get anywhere else. It develops your unique name and identity in the community of artists. Moreover, people from all over the world may know your name and can also communicate with you for various purposes.
The problem is that many artists believe it is tricky to create a blog. Yes, it is. Only when you don't know where you need to put your efforts.
To create an impressive and lucrative art-based blogging website, you should know which things you need first. For example, you need a domain name and hosting that you can easily purchase from various online platforms. After that, a blogging website that you can create using free or some paid online themes that you believe can perfectly resonate with your skills or artistic creations.
Develop Unique Identity
A blog is not enough for you if your blog doesn't help you create and maintain a unique identity. Sometimes people start blogs to share some information or their skills with the people, but they fail to achieve anything. The reason? They don't successfully catch everyone's attention and build identity.
You need an outstanding and memorable logo to build a unique identity for your blog, social media pages, and other marketing channels. A logo is not just an emblem that can be used as a trademark or service mark. It is also used to identify or stand out an individual artist, performer, or even a services provider. It is among the most essential elements of your brand. It represents who you are and what you stand for.
To build your identity through your emblem, you should try to make it simple, memorable, and easy to understand. Furthermore, it should represent the company's personality without being too complicated. However, the issue is that designing a striking logo is difficult for those who don't know much about logo design. That's where you can get help from a logo maker who can help you in the process of logo design.
You should find a logo generator that offers you to create a logo within a few minutes. That logo creator must welcome its users with some built-in logo design online templates. Besides, it should also provide a range of shapes, icons, fonts, and other utilities that make the process much easier. With the help of that online logo maker, you can easily design a logo that will leave everyone speechless.
Besides having an emblem, you should also focus on a unique, memorable, and exciting name for your blogging website or other pages over multiple platforms. That's how you can quickly make your identity and stay in the memories of online visitors.
Use Video-Sharing Platforms
In this digital age, videos are considered the most popular form of content, and they are also more engaging than text and images. Artists can promote their artwork online by uploading videos on video-sharing platforms. These platforms are a great way to reach and engage the audience in the art world.
Uploading videos on these platforms is not just about showcasing your work but also about telling a story to your audience. For example, you can guide your viewers on how you create your art or what inspires you to develop it. You can also demonstrate how you use materials or talk about the process of making an artwork.
This way, people will better understand what it means to be an artist and why they should support artists by buying their work and visiting museums that showcase their artworks.
Social Media: Your Real Promoter
Platforms like Facebook, Snapchat, LinkedIn, and Instagram allow you to upload your art, share it with the world and get instant feedback on it. You can also interact with other artists who are passionate about creating art just like you.
Artists use social media to promote their work by posting about their latest projects or uploading pictures of their creations. They can also post videos of themselves working on an artistic project or share a link to their website so that people know where to find more of their work.
Besides, social media is also an excellent way for artists to connect with other artists from the same domain and interact with them in real time. Therefore, artists from all over the world can communicate through these platforms, making it easier for them to share ideas and collaborate to learn from their school of thought or create artistic masterpieces.
Use Online Forums
A forum is a community of people with similar interests who communicate via posts. Many artists underestimate the value of online forums that provide a space for artists to promote their artwork and interact with other artists. With forums, you can find out about other artists' work, get feedback on your work, and even make new friends.
The most successful way to promote your artwork on an online forum is by starting conversations and contributing to the discussions. This will show other members that you are an active member of the forum and interested in what others say about art. Moreover, you can also hone your skills by using those forums, learn where you need to put more effort, and those forums will also help others know about your taste.
FAQ’s
Why do Artists Need to Promote Their Work Online?
The internet has become a dominant force in how people consume and share multiple kinds of content. The uses of the internet have been transformed; now, users not only use it to consume information but also to communicate, market themselves, sell products, purchase different kinds of goods, etc.
Moreover, today, people spend more time online than offline. That's why artists must use the changed behavior of people to promote their work and get recognition. It may happen that people living in your locality may not like the art you are creating, but when you will break the barrier and share your content online, you will most probably get an appreciation that you believe you deserve.
Online platforms can also help artists to get their desired or sometimes more money for their artwork. And lastly, the digital world can transform artists into celebrities with millions of followers worldwide.
What Platforms are the Best for Artists to Share Their Artwork?
Social media networks like Facebook, Instagram, Reddit, and Twitter have become famous avenues for artists to share their work with the world. These platforms have billions of unique users who frequently visit them. So, by using them, you can get a massive reach that you won't get otherwise. On social networking websites, you also get instant feedback from followers on what people think about the art that is being shared.
Besides, you also need to start your blog that can help you not only share your thoughts and opinion on the work you are producing. Furthermore, you can also sell your artwork directly from your blogs without any third-party intervention. Moreover, video-sharing platforms like YouTube and Vimeo are also the best if you want to educate your viewers about the process of art creation, what they need to learn, or anything else regarding your artwork.
To conclude, every online platform people regularly visit for multiple purposes is the best for you.
What Kind of Content Can Be Shared on Digital Channels?
It can easily be said that every kind of content regarding your art or artwork can be shared on digital channels. So, whether you want to inform your readers through text-based blogs, informative videos, live streaming, or art photos, it will get appreciation from users if it has the power to force viewers to press the share button.
Is Promoting Artwork Online Enough for Artists?
Although the internet is a great way to get instant recognition, reach a wider audience, and educate more people, it is enough for promoting art. The traditional ways to promote art are still worthy; not only to sell artwork but stay connected with the community.
The benefits of promoting art in traditional ways are that it helps to bring together people with like-minded interests. It also helps to create a sense of community and encourages social interaction.
