The idea of starting an online business can be enticing and intimidating at the same time. Once you are ready with a business plan and a website, the next step is creating a logo.
Wondering why are logos important for your brand? A logo may seem the least important decision, but it is an important decision for your online brand.
Your main challenge is to attract and gain customers, and the logo is one of the first interactions between you and your potential clients. It is your only opportunity to make a lasting first impression, and you don’t want to miss it. Read on to find out the main reasons why are logos important for your brand.
Why are Logos Important for Your Online Brand – 5 Reasons
1 – It is the First Impression of Your Brand
A logo is the first point of interaction between you and your customers, especially in a digital environment. It is stamped on your products, apps, social media accounts, website, and eventually on your customer’s minds.
It introduces your brand, your purpose, and your message. With shrinking attention spans, you don't have long to make an impression on your customer.
Here is where your brand's logo comes into play; with just a word or a sign, a logo can communicate the value, the quality, and the meaning behind your brand in seconds.
It allows you to show that you deliver a quality and reliable service. In addition, it may intrigue and interest your target audience in knowing more about your brand.
2 – It Creates Brand Identity and Brand Recognition
A logo is an integral part of brand identity. Every element of the logo, including its color, design, and symbol, communicates something about the brand personality.
A brand is successful when customers recognize it through cues without the brand explicitly exposing its name. However, it is frequently seen by consumers on your website, app, or advertisement, and therefore it is easy to remember and recall.
The visuals of a logo stimulate feelings and memories. Therefore, people can immediately associate your logo with good memories and emotions.
Think of the golden arches or the ‘swoosh’ symbol – you immediately know what brands we are talking about here. This type of instant recognition is what all brands aspire to have. Logos facilitate brand recognition and therefore purchase intention as consumers prefer recognized over unrecognized brands.
3 – It Makes You Look Professional
When you first start your online business, it can be difficult to persuade others to take a leap of faith in you and purchase your product/service. It may seem a stretch, but a logo can assist you with it.
A logo may be a small aspect of your company, but when your emails have a logo attached, it sends a message of your credibility – that you have taken the time and put in an effort in what you do and are serious about it. You're professional.
It might convince them that if you have put in effort in the little details of the business, you would have definitely put in effort in the product/service you are selling. The logo on your website also subliminally communicates your trustworthiness.
In this era, consumers expect a professional business will have a logo. Therefore, wherever the brand is present, the logo must accompany it because there is no real business without a logo.
4 – A Logo Can Be Used as a Marketing Tool
In the initial period of your online business, you may not have a considerable budget to allocate to marketing and advertising. However, for any online business, it is necessary to have a strong marketing strategy.
If people don’t know about your product, they can’t buy your product. So it is crucial to building your presence in a way that attracts customers. To do that, you don’t need to spend thousands – an element as simple as your logo can do the job.
Take inspiration from Twitter, which only spent $15 for its famous logo. All you need is time and effort to think about what story you want your logo to convey about your brand.
As an online business, you must be active on online platforms like Facebook, Instagram, and Twitter. Having a logo here can supplement your online presence on these platforms.
5 – It Builds Brand Loyalty
As your business grows, your customer numbers will grow as well. As a result, your logo will become increasingly familiar among the masses. This familiarity will develop a comfort level and translate into brand loyalty in the long term.
The logo will become the face of your brand, a face they trust. When your customers know who you are, they will want to repeatedly connect and purchase from you.
Is a Logo Necessary?
A logo is vital for your business, making it necessary for your success. You need to give something to your consumers to remember your brand; this is where a logo comes in. When multiple businesses are emerging every day, and people are constantly being influenced by different ideas, it has become important that you make a strong, long-lasting impression on your target audience.
What is Considered a Good Logo?
A good logo reflects the nature and the personality of your brand. Simply put, a logo does not need to explicitly give away the services being provided by your business but what attributes your business represents.
A primary consideration while designing a logo should be how it makes the viewers feel.
The purpose should be to make the audience feel welcomed. A good logo does not mean intricate designing; it can be straightforward as long as it resonates with how you want your consumers to perceive your business.
It should be easy to remember to give your business a substantial distinction among other brands.
What is a Logo Concept?
Logo concept basically means deciding on a theme for your logo through brainstorming. A logo should be well thought out and designed.
There are multiple factors to consider while brainstorming ideas for a logo. A good logo requires careful evaluation of the factors that make your business unique, an in-depth analysis of what your business means, the motivations behind it, and how you want your business to be known.
It is not only essential to have a logo; it is equally vital for your logo to stand out and resonate with your target audience. But, first, you must choose the right logo maker for your business. Here are some online logo makers where you can create your own custom logos.
Looka is the choice of many small business owners. It has a great collection of fonts, icons, and designs which makes logo-making easy. As a result, you can always end up with a great logo with Looka. In addition, it has some great add-on features. For example, you can hire a professional to design your logo within an hour.
LogoGarden has features that are simple and easy to learn. In addition, they have a wide selection of designs and icons to give you the freedom to design.
99designs offers a freelancing platform where it connects clients to designers. Once you are on the website, you start by creating a brief by deciding on your color, font, design, etc.
Then you can either connect to one designer to work on your logo or create a contest where several designers can submit their design, and you can choose which you like best.
You can also provide feedback for edits and changes until you are completely satisfied with the logo.
Fiverr is an online marketplace where freelancers offer their services worldwide. To get a logo, you can browse the website and find the best designer from various freelancers.
You can get to know about the designers by looking at their portfolios, bios, past work, rates, and reviews from their previous clients to make an informed decision.
Every designer has their own rates; you can get a logo made for as low as $5.
So, why are logos important for your brand? A logo is an integral part of your online business and can be a connection between you and your customer. Good logo's engage the customer and are recognizable to the customer. Ensure to incorporate your logo within your overall brand, colors etc to ensure that you have a cohesive brand look and feel across your products, digital assets, social media etc.