The content marketing market is estimated to grow at a CAGR of 16.37% between 2022 and 2027. The size of the market is forecast to increase by USD 584.02 billion.
What’s the reason behind this spike in growth? Why do businesses invest significantly in content marketing? Well, content marketing offers businesses significant upsides that they cannot obtain from other conventional forms of advertising.
In fact, content marketing creates thrice the number of leads and requires around 60% less investment as compared to conventional marketing approaches.
We've gathered 10 of the most effective content marketing tools available today to assist you in optimizing your published resources and continue producing high-quality prospects.
10 Essential tools for content marketing to assemble your dream software system in 2023 and beyond
The ability to use content technology effectively separates quality content strategists from those who’re less productive. If you're a content marketer, your success is greatly influenced by how thoroughly you know the use of content marketing tools.
However, you may become overwhelmed while browsing through the dozens of such tools accessible in the market. To address your many needs, we've compiled a list of 10 of the top tools for content marketing.
1. FloDesk for email marketing
Email marketing is definitely still active regardless of everything you may read and believe. In reality, more than 66% of poll participants claim they would prefer it if businesses engaged with them through emails instead of another channel.
Although Mailchimp may be among the most popular email marketing platforms, it's expensive. Hence, we recommend you look for options with similar features but available at an affordable rate. When you click here to find a Mailchimp alternative, you’ll see that Flodesk – the fastest-growing email marketing platform on the market – is at the top of the list.
Features
- FloDesk gives your subscribers the option to opt-in or out of receiving pertinent information by including checkbox choices in your forms. This will allow you to learn more about what your subscribers want to hear about.
- It hosts a collection of elegant, attention-grabbing themes that enables you to unleash your creativity and design from scratch – all the while keeping emails consistent with your brand.
- With an intuitive visual builder, you may utilize FloDesk’s workflows to automate the delivery of giveaways, promotions, welcome sequences, and more.
Benefits
- Without a website, novices and experts alike can easily develop their email lists, engage their audiences, and turn subscribers into customers with the help of Flodesk's beautiful email templates and engaging forms.
- You can utilize its user-friendly interface to generate infinite full-page forms using predefined layouts.
- You may set up your process to deliver tailored emails and material after easily segmenting your audience in ways that make sense for you.
- You can send marketing emails to consumers who have opted in thanks to its Shopify integration.
Pricing
FloDesk follows a flat-rate pricing model – at $38/month – that stays constant irrespective of the features you use, the number of subscribers you gain, or the number of emails you send.
2. Trello for content planning
Planning is critical to any content marketer's success. You must be certain that you’re doing this bit correctly because it serves as the framework for almost everything. A planning tool like Trello functions as an online whiteboard that allows you to divide larger content-related jobs into smaller pieces and allocate those stages to other teammates.
Features
- Best suited for project management and task tracking, Trello utilizes boards to highlight projects and cards to represent tasks.
- All the jobs and projects can be arranged and managed in one location.
- Additionally, it offers integration with a wide range of other content marketing software programs.
Benefits
- Although Trello appears to be really easy to use, as you become more accustomed to the technology, you begin to appreciate how profound and versatile it is.
- Once a project has been divided up and given to the teammates, what initially appears to be an enormous, demanding assignment might appear to be relatively simple and doable.
- It has a great rhythm and timelines are simple to apply. You can move your activity decks around till they complete the category once you've established a pipeline for your assignment — preparation, in process, pending authorization, and completion.
Pricing
Trello has four plans – Free ($0), Standard ($5/month billed annually), Premium ($10/month billed annually), and Enterprise ($17.50/month billed annually).
3. Facebook for social media advertising
Having a presence on social media is a must when you wish your resources to be highlighted where your customer base is. The most effective tool largely depends on the networks that best suit your target market. Facebook is great when you're marketing your content directly to users.
Features
- Facebook ads manager app, available on iOS and Android, allows you to monitor the effectiveness of your ads, edit current advertisements, and update advertising budgets, and timelines.
- It enables you to get push notifications and direct app creation of advertisements.
- The app is built for small- and medium-sized enterprises, and hence, you don't need to be a huge organization with plenty of resources to benefit from it.
Benefits
- Facebook has a sizable customer base and posting advertisements on the app is also exceptionally straightforward.
- Even though the programming alternatives are numerous, it enables you to dive deeper into the smallest of details as per customer habits and preferences.
- With advanced tech for promotional content it permits you to reach a massive range of completely diverse audiences.
Pricing
Any funding can be used to run advertisements on Facebook. Its ad auction determines the precise cost of having someone see your advertisement.
4. HubSpot for content creation
You can deploy neat and seamless online authoring tools for composing great content — which also enables editors to write comments and approve writers' work. HubSpot is a top CRM solution that you can use to meet the entirety of your content marketing demands, from creating original organic material to scrutinizing the content structure of your rivals.
Features
- With a simple interface, HubSpot includes all of the clients' interfaces and capabilities for content delivery, marketing, advertising, and customer support.
- HubSpot primarily provides its solutions in five main categories marketing, sales, services, content management systems, and operations.
- Link building, automation, and analysis are some of its most well-liked features.
Benefits
- HubSpot enables you to increase web traffic, turn viewers into legitimate clients, and manage numerous collaborative marketing strategies.
- You may automate the monotonous procedures by using HubSpot's Sales Hub to obtain an in-depth understanding of your underlying objectives.
- By exceeding users' requirements and turning them into your champions who boost your sales, HubSpot links you with consumers via tickets and client feedback.
Pricing
HubSpot’s Starter plan starts at $45/month, Professional at $800/month, and Enterprise at $3,600/month
5. SEMRush for search engine optimization (SEO)
SEMRush offers data and warnings about the general well-being and performance of your site. Crucial for creating an excellent content SEO strategy, SEMRush is among the most popular and extensively utilized tools available today. Content marketers may get a significant amount of data from their work with this tool.
Features
- SEMRush's full suite streamlines your content marketing procedure.
- In its library, Semrush contains over 800 million domains with more than 20 billion keyphrases.
- It monitors elements such as the organic SERP ranking of domains or landing page URLs, AdWords copy advertisements and their placements, cost-per-click (CPC), competitive analysis, etc.
- It offers a variety of services, including backlink analytics, sophisticated search engine marketing, competitive insights, and rank monitoring.
Benefits
- SEMRush supports teams in numerous facets of digital advertising.
- Its primary functions include offering support in promotional campaigns, search engine marketing, competitive intelligence, content marketing, and SEO evaluation.
- Players competing for analytical statistics to aid in a deeper comprehension of their website's search intelligence, traffic, or competitive landscape can use the software to compare phrases and domains.
Pricing
SEMRush’s Pro plan is priced at $119/momth, Guru at $229/ month, and Business at $449/month.
Conversion optimization tools
Whenever it pertains to motivating the conversion of visitors on-site, the tiniest adjustments can have the greatest impact. Simply altering the CTA button's color below the main content can make the distinction between gaining a free test sign-up versus having somebody bounce.
Conversion optimization tools are among the best content marketing technologies in the inventory that can help you identify prospects for quick income growth.
6. StackAdapt for display advertising
There are numerous display advertising solutions available when it involves online content-driven ads. Sometimes if you only consider the creation of banner advertising, the range of possibilities may be overwhelming. However, one name that strikes us when we speak about display ads is StackAdapt – ranked as one of the leading DSPs (demand-side platforms).
Features
- Native, display, video, linked TV, and audio ads are all parts of the multi-channel solutions offered by this self-serve advertising tool.
- On StackAdapt's sophisticated algorithmic framework, a variety of the most innovative machine learning research converges with cutting-edge customer experiences.
- The three fundamental elements of computational programming — planning, execution, and analysis — are the foundation of StackAdapt.
Benefits
- StackAdapt is simple to operate and logical. All advertisements are produced using HTML5.
- You can quickly and effortlessly incorporate videos, graphics, and attractive multimedia.
- In order to easily increase the reach of your adverts, it enables you to create a range of various dimensions and dialects only with some keystrokes.
Pricing
For StackAdapt’s exact pricing plans, please contact their team directly via their website.
7. Pipeline for lead nurturing
It’s commonly known that most internet users leave your website without providing enough information. Fortunately, there are predictive analytics solutions available to assist you to comprehend your prospects faster and emphasize important details so you can contact them when they've expressed interest.
Lead enhancement solutions are especially successful for B2B companies since they give a more comprehensive picture of the traffic and boost your prospects' and outbound marketing initiatives. And one such example is Pipeline.
Features
- Pipeline integrates lead management software with features for emails and content interaction, sales monitoring, and record keeping and transfer into a CRM.
- Via objectives and alerts, its interface, which is geared toward sales, keeps representatives updated.
- There’s a shared knowledge base so all reps may upload documentation, cadences, themes, and procedures.
Benefits
- Pipeline enables you to view every one of your transactions in one list that you can customize.
- You can use filters to discover precisely what you're searching for.
- Deal profiles render it simple to coordinate teamwork and maintain projects ahead of schedule.
- You can discover all of the duties and interactions you have had about a transaction in one location.
Pricing
Pipeline offers three plans – Start (priced at $25 per user/month, billed annually), Develop (priced at $33 per user/month, billed annually), and Grow (priced at $49 per user/month, billed annually)
8. MailMunch for landing pages
Tools for leads’ capturing in content marketing make sure that users are more inclined to act and that business traffic isn't wasted. Increased prospects and sales are the outcomes when everything is implemented right. MailMunch is like a blend of landing pages and email marketing platforms that focus on list-building.
Features
- It provides a wide range of attractive form styles and newsletters to distribute to prospects after they've opted-in.
- You may filter your customers using the service depending on things like how frequently they purchase and consumer characteristics.
- Its target-driven form creator is straightforward to use and offers a selection of themes.
Benefits
- Using MailMunch’s extensive selection of list-building solutions, you can turn website traffic into qualified leads and loyal clients.
- Its tags and sophisticated categorization helps to gain a more thorough understanding of the visitors to your online pages and the activities they do.
- It hyper-personalizes your communications by using segmentation and labels to approach every connection as your most valuable customer.
Pricing
MailMunch’s premium package is priced at $13.99/month while its custom package is based on the number of subscribers.
9. Canva for graphic creation
The foundation of content marketing and advertising, in general, is graphical. Digital tools for content marketing like Canva have emerged as the preferred option for creating eye-catching pictures if you lack the funds for a web developer or are operating a DIY firm.
Features
- Designers can quickly share flyers, banners, and announcements across numerous networks and receive comments via Canva's centralized platform.
- It assists its customers to plan brand elements, submit and receive comments, acquire authorization, and scale their visuals to the necessary sizes.
- The platform's logo packages and branding kits enable you to collaborate easily with other advertisers and maintain the structure of your branded content creatives.
Benefits
- Canva Pro, the company's premium edition of the website, has led the way in the field of graphics content creation.
- It's especially helpful for businesses that manage international clientele or social media platforms.
- It also saves a tonne of effort to be able to update an identical layout across several devices with just one click.
Pricing
Canva has a free version and a pro version, priced at $119/year
Use content marketing tools to generate real, tangible results
You can monitor and quantify your bottom-line outcomes using each of our above-mentioned useful tools. You'll discover your audience's interests and understand how to engage them with compelling content.
By adopting these technologies, you’ll discover that you can elevate your content strategy, regardless of whether you run a for- or non-profit corporation.
Guest Author bio
Atreyee Chowdhury is a freelance content writer with more than 10+ years of professional experience. She is passionate about helping SMBs and enterprises achieve their content marketing goals with her carefully crafted and compelling content. She loves to read, travel, and experiment with different cuisines in her free time. You can follow her on LinkedIn.
