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AdThrive vs. Mediavine

AdThrive vs. Mediavine: Which one Wins the Battle in 2021?

AdThrive and Mediavine are two of the largest ad networks. They are constantly working to generate high revenue from the ad’s they can place on your website. AdThrive vs. Mediavine: which one should you choose for your online business?

With an increasing number of options to monetize your content, full-service ad management companies like AdThrive and Mediavine are a considerable asset for online business owners and content creators.

They allow the content creators to earn from ad placements on their website, generating an income for content creators. The ad networks allow a wide range of ads that can be shown on their websites. They differ in terms of payments, RPMs, policies, entry barriers, and more. We’ll go through each one in detail so you can make the choice between these two:

AdThrive

AdThrive is an ad network company founded in 2013. It currently has 2,600 publishers on board. As part of their management fee, AdThrive takes a 25% cut and has an average RPM of $13-15.

Additionally, their payment schedule works so the publishers are paid 45 days after the end of a month. To qualify to be a part of this, you need around 100,000 pageviews, among other requirements.

Pros
  • The approval process is fast and easy, but it can be picky
  • The quality of the advertisements is top-notch
  • The onboarding and the setup process is quick
  • The dashboard offers a range of analytics
  • The RPM’s are good
  • Customer support is helpful
  • An excellent platform for their target and focused niches
  • Certified Google Publishing Partner – you get access to the Google double ad exchange program
Cons
  • It is difficult to get in
  • There is no community or community help
  • Highest barrier to entry

Mediavine

Mediavine was founded in 2004 and currently boasts about 7,500 publishers on its platform. Just like AdThrive, Mediavine takes a 25% revenue cut as their service fee. But, they also offer a 1% loyalty bonus if a user sticks with them for a year. Their average RPM ranges from $13 to $15, and the minimum sessions to qualify are 50,000.

Pros
  • It provides lazy loading and enables faster speed loading
  • The revenue does not differ by a lot from AdThrive
  • Their dashboard outperforms that of AdThrive
  • Provides an excellent and supportive community
  • Certified Google Publishing Partner – you get access to the Google double ad exchange program
Cons
  • There is a high barrier to entry
  • Acceptance takes time to be approved
  • The payment is slow
AdThrive vs. Mediavine

Comparing the Two

For similarities, Mediavine and AdThrive share 75% of their revenue with the publisher. And they both are also certified by Google. When we searched customer reviews for the two platforms, we noticed that their customer response and customer service are greatly appreciated.

Of course, being champions in their field, enabling either one of the two does not interfere with the page load speed.

However, these are the areas where the two differ from one another:

  • In most cases, on average, AdThrive provides a more significant revenue from their ads than Mediavine. However, in some cases, the opposite has been observed as well
  • Mediavine requires around 50,000 monthly sessions, but AdThrive requires about 100,000 page views as well as more than 50,000 monthly sessions
  • Mediavine pays its publishers on a NET 65 basis, whereas AdThrive pays on a NET 45 basis. The earning cycles are shorter for AdThrive
  • Mediavine provides payment methods that include Payoneer, PayPal, ACH, and Wire Transfer, while AdThrive supports local transfers, PayPal, and wire transfer.
  • Reviews praised the onboarding experience with AdThrive to be quick and easy as compared to that of Mediavine
  • The data provided in the analytics on the dashboard is more or less the same. However, the design differs. AdThrive can be seen to host a more outdated design.

Which One Should You Choose?

AdThrive vs. Mediavine: we’ve discussed the similarities for both ad networks. However, there can still be confusion. You might not be able to decide which platform you should choose for your online business.

That is dependent on a lot of factors. Firstly, you should evaluate which requirements you meet. If you do not have enough pageviews or sessions, then starting with Mediavine is the better option.

If that is not an issue, the best option is to observe what other players in your industry are using for monetization.

Moreover, the amount of money you can make from these ad networks depends on your blog niche and demographic. Our research shows that most food bloggers do well on AdThrive.

However, you don’t really have to stick to one platform. You can try other sites and even host multiple niches on different ad networks. This will allow you to make your own conclusion through experimentation. It might take some time to do so, but you will know exactly which one to choose for the long run.

You could also try Mediavine first, and if you are unsatisfied, you can move on to AdThrive.

FAQ

How Much Money Do You Make With Mediavine?

Of course, the money you make with Mediavine, or any other platform, will depend on several factors. However, the RPM for Mediavine lies in the $10 to $30 range. Know that this can vary considerably. If you get more page views and optimize for other factors, you can earn far more.

How Do You Qualify for AdThrive?

To qualify for the guaranteed 20% RPM of AdThrive, you need to ensure the following:

  • Google Analytics is running and recording around 100K monthly pageviews
  • The origin of the majority of traffic is from the United States
  • You have no past history of any previous advertising infringements
  • Unique and original content which is advertiser-friendly
  • A secure HTTPS site

How Page Views Many Do I Need for Mediavine?

Mediavine requirements for 2021 state that it requires around a minimum of 50K monthly sessions. These can amount to around 60K to 80K page views on average. Depending on the traffic, a visitor may browse one or more pages per session.

AdThrive vs. Mediavine

Other Recommendations

When you’re starting an online business, it’s best to consider all advertising options available to you. So, along with the above comparisons of AdThrive vs. Mediavine, we’ve also shown some other recommended options which you can check out for placement adverts on your website:

Founded in 2012, Media.net is an advertising company that monetizes content published digitally. Their platform boasts about 166,000 publishers. Their services are extended to native, search, display, video, and mobile advertising. It is the second-largest contextual advertising business with global offices.

What We Like:

We love the dashboard with extensive graphs and details of the performance!

Pros
  • The payment terms are 30 days after a month ends which is less than both Mediavine and AdThrive
  • It is absolutely free to join
  • Offers the highest RPM
  • Their USP includes offering contextual ads which are actually relevant to your blog and blend instead of seeming jarring
Cons
  • The requirements ask for traffic from major countries in this network

Ezoic is an ad operations partner providing page layout optimization. Ezoic also has an invite-only premium version. However, this version asks users to pay instead.

What We Like:

The reporting interface combines big data and analytics to provide the most advanced reporting. This allows you to cross-reference any stats in a holistic and easy-to-read manner. Moreover, their AI integration optimizes the number of ads that are shown on your page as well.

Pros
  • The platform involves machine learning to improve ad results
  • Variety of options
  • Low barrier to entry of around 10K page views needed
  • A quick approval process
  • Their dashboard is excellent and provides analytics and tools
  • Certified Google Publishing Partner – you get access to the Google double ad exchange program
Cons
  • The RPM performance is not lucrative, and compared to Mediavine and AdThrive, it’s mediocre
  • The ads can slow down the website
  • The ads are not of great quality and can actually be intrusive for your website. This can distract the reader from the main content on your website

AdSense is a platform that allows you to earn revenue on a per-click basis. You can choose from ad types, including display ads, in-feed, and in-article native ads. It is usually the entry point for most publishers.

What We Like

Adsense has the most straightforward entry with minimal requirements. They don’t require a certain number of page views or sessions, unlike other ad networks.

Pros
  • Absolutely free
  • Your ads are completely free
  • You can monetize your ads and even customize them to your liking
Cons
  • You only get paid once you earn $100

Conclusion

AdThrive vs. Mediavine is not really the question; the question should be, what works for you? You have to make a selection and match the features against your requirements. If the program meets these requirements as well as your preferences, go for that ad network.